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Staffordshire Embraces Trading for Good

9th November 2015 By Kevin Barber in Small Business News

MORE and more Staffordshire businesses are striving to show their positive impact on people and the planet, not just profits, as they embrace the concept of corporate social responsibility.

Staffordshire Chambers of Commerce has teamed up with Trading for Good, a non-profit organisation, to help its members record their impact on society and the environment by highlighting their charity work, ethical practices and their socially responsible business practices.

Pictured (l-r) are Kevin Barber, Communications Manager at Trading for Good, Natalie Chaplin Regional Ambassador for East of England from Trading for Good, Sara Williams and Staffordshire Chambers’ Social Values Officer Tom Fox.

Trading for Good provides a digital platform that records and shows what businesses have contributed to society. The portal allows chamber members to add their activities to the website and have them endorsed by businesses, charities and other people in a clear visual format.
As well as being a useful tool for documenting and reporting corporate social responsibility (CSR) activities, Trading for Good can be used as a valuable account of a business’s social value that can be used when bidding for work, sourcing suppliers or seeking an organisation with similar values.

Chief Executive of Staffordshire Chambers of Commerce, Sara Williams, explained:

“We are encouraging all of our members to make the most of this exciting platform. Staffordshire Chambers prides itself on being an ethical organisation that makes a positive contribution to our communities. We know that our members share these values and are equally passionate about having a positive impact on society. They are doing brilliant things for people every day and Trading for Good allows them to celebrate and capture this activity.

“Trading for Good can help highlight the elements of running a socially responsible business, enhancing the reputation of member businesses, promoting ethical behaviour and helping people to connect with like-minded businesses. This platform will help towards winning contracts and gaining trusted relationships with other socially responsible businesses.”

Staffordshire Chambers members, Newcastle-under-Lyme based Little Trove is already making full use of Trading for Good. The company, which is a wholesaler of Fair Trade home furnishings, bags and jewellery, uses the platform to showcase its work with poor communities in India, enabling it to stand out from other businesses.

Ramona Hirschi, Founder and Managing Director at Little Trove said: “Our ethos is about using business to create positive change in poor communities and Trading for Good enables us to showcase all our good work in one place. We believe that we will gain more business by showing customers the added social value of their purchase.”

Valentine Clays Ltd is another chamber member who has jumped on board to represent the work that they do within the Staffordshire community. The business is a world leading clay manufacturer and raw material supplier to studio potters, the education sector and the ceramics industry and works to encourage young people to consider the ceramics industry as a career choice.

Where possible they use local suppliers with similar ethics and business practice, which ensures that they maintain a great working relationship.

Hannah Ault, Sales and Marketing Director at Valentine Clays, said: "The Trading for Good platform is a great idea for companies such as ourselves to enable us to monitor our Corporate Social Responsibility, and to ensure that as a small business we maintain our company's philosophy of helping to promote the ceramics industry to as many people as possible"

If any chamber member, or other business would like to get involved with Trading for Good contact Eleanor Heath at

Staffordshire Chamber of Commerce:
Trading for Good:


Kevin Barber
About the Author

Kevin Barber

Trading for Good East of England. Helping small businesses strengthen their reputation and grow by showcasing the good work that they do in their communities.

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