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Small Business Saturday UK 2017

29th November 2017 By Kevin Barber in Small Business News

You might have heard someone mention ‘Small Business Saturday’ at some point in the last year – hopefully more than once! But what is the campaign really all about?

Small Business Saturday is a grassroots, non-political, non-commercial campaign which exists to support, inspire and promote small business. This year Small Business Saturday is on 2nd December but we are working hard to make it have a lasting impact all year round!

We are only 3 days away now from Small Business Saturday 2017! And there are still lots of ways to get involved and shout about it - see below for all the ways you can take part.

What’s in it for small businesses?

The campaign exists as a nationwide promotional tool for small businesses. We also deliver help and advice alongside opportunities to connect with other small businesses. In short, we exist to support, inspire and promote small businesses. Everything we do is free for small businesses, start-ups or entrepreneurs.

To find out which local businesses access the Small Business Finder here.

To register your business for FREE click here.

What is a small business?

For the campaign, any business with annual revenues under £10 million in 2016 in the UK. Please visit for more information.

What kinds of small businesses can get involved?

All and any! From a one-man-band, through to a high growth office; from a plumber to a social media guru - whatever your business, whatever your size, whatever stage you are at - our campaign exists to help you!

What happens on the actual day?

Please see our website and social media pages for what is happening in your area on the day, to find inspiration and to get involved. Some small businesses put on promotions or offers and others collaborate on a local level to put on street fairs or group offers. Be inventive!

What happens for the rest of the year?

Our Inspire Series runs all year round and sees a number of free workshops take place up and down the UK. We also produce a lot of supportive digital content - check out the blog on our website & follow us on Twitter and Facebook.

Can I use the Small Business Saturday logo?

If you are a small business, trade organisation or public sector organisation then yes, however it must not be modified. Please check out our brand guidelines for full information, at

Is there a cost for small businesses to take part?

No, there is no cost to take part.

What if I/my local businesses don’t trade on Saturdays?

Small Business Saturday has events, workshops and support networks happening all year round. Please see our website for details. We also encourage you to plan something on the Friday before Small Business Saturday.

What about consumers? Why is it important to engage people in the campaign?

Small businesses are the life-blood of the UK economy and vitally important to the UK. We want to celebrate that and get consumers thinking more about (and spending money in!) small businesses and services in their local community. We are not just a high street campaign. We work to promote and support all and any types of small businesses from sole traders and the cottage industry through to your local butcher or social media guru!

So why not get online and check it out – or follow us on Twitter @SmallBizSatUK or 'like' us on Facebook . You will be able to download digital and local marketing packs from the website to plan your own event for Small Business Saturday – and make sure to spread the word and let us know if you are planning something great for the 2nd December! We would love to hear what you have planned!

How is Small Business Saturday UK funded?

The grassroots campaign is run by Small Is Big CIC, a community interest company that is not-for-profit, existing only to serve the interests of Small Businesses. We have a small number of supporters who help us with the day to day running costs of the campaign.

Where did Small Business Saturday come from?

The Small Business Saturday movement was founded in 2010 by American Express in the US. American Express is a founding supporter in the UK.

Kevin Barber
About the Author

Kevin Barber

Trading for Good East of England. Helping small businesses strengthen their reputation and grow by showcasing the good work that they do in their communities.

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