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Why it’s good to share

19th November 2018 By Kevin Barber in Small Business News


We all recognise that sharing is good - it helps build and strengthen relationships, and it demonstrates friendship and kindness. But there’s one area of sharing that many of us aren’t very good at – and that’s sharing our own good deeds.

At Trading for Good, we believe that good works deserve good returns, and sharing your own experiences and stories of helping others, your community, and the environment should be celebrated. But it’s not just about getting recognition for what you do – there are some other great reasons to share your deeds with us, such as:

  • Spreading awareness and encouraging others – running your own business is tough, you need to multi-task and be on the ball 24/7 and often you just don’t have time to think beyond the here and now. But as an entrepreneur that does actively contribute to society, or help the environment, you can inspire others to do the same. Encouraging just one other business to follow your lead can have a hugely beneficial impact on your local community, or (as in the case with apprenticeships) an individual.
  • Sharing boosts business – research cited in found that 30% of SMEs didn’t see the point in donating to charity, whereas the vast majority (67%) that did, said that helping others had boosted their profit margins. The study went on to show that businesses giving more than 0.5% of their turnover to charity were 20% more likely to see a rise in profits. Not only that, but they experienced a clear boost in reputation and found it easier to recruit and retain staff*.
  • We can help raise your profile – we appreciate that small businesses often don’t have the time or resources to engage with customers on social media – which is where we can help. Telling us about your good works means we can go on to share what you’ve done with our own network, as well as spread the word on all our social media platforms such as Facebook, Twitter, and LinkedIn

Ultimately, it doesn’t matter how you’ve helped others – whether you’ve increased the amount of waste you recycle; encouraged young people with work experience or apprenticeships; or donated your own time to community projects – it’s all worth sharing.

Small businesses can play a huge part in bolstering local economies and creating resilient and engaged communities. So if you’re an entrepreneur that’s making a difference, share what you’ve done with us, or tell us in your own words as a guest blogger – join us today, or contact us to find out more.  



Kevin Barber
About the Author

Kevin Barber

Trading for Good East of England. Helping small businesses strengthen their reputation and grow by showcasing the good work that they do in their communities.

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