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Trading for good announces new strategic partnerships

Trading for Good has announced a three-year agreement with Santander, creating a unique partnership committed to helping small and medium-sized enterprises (SMEs) that support local communities.

Trading for Good is a not-for-profit venture that inspires businesses to be more socially responsible, with a passionate belief that successful businesses are responsible businesses. A powerful, free-to-use social media platform, it allows small businesses to create a profile page designed to showcase the contribution they make to their community, helping consumers to choose a business based on the good work they do.

As part of its commitment to supporting British businesses, Santander is backing Trading for Good, bringing both financial support and expertise to enable the enterprise to scale. Steve Pateman, Head of UK Banking, Santander said: “By drawing on the combined expertise of Trading for Good and Santander, we want to inspire more SMEs to consider the benefits of adopting sustainable business practices to help them grow.”

“Promoting the good work companies are doing not only attracts new customers, but also demonstrates to other businesses how they too can positively impact their local communities.” says Steve. “We look forward to working together with Trading for Good and building a strong partnership to support small businesses in the UK.” Through its specialist programme ‘Breakthrough’ Santander is also providing targeted support aimed at helping small businesses expand and grow.

Trading for Good, which is powered by Excell Group, was inspired by the government’s ‘Every Business Commits’ agenda that encourages British businesses to contribute to society. The initiative is championed by the Prime Minister’s Advisor for Corporate Responsibility and non-executive Chairman of Trading for Good, Philip N Green, who said: “I am delighted by the prospect of working with Santander on such an exciting new venture. Trading for Good is designed to help the 4 million SMEs in the UK shout about what they do and promote our great British businesses.“ The Department for Business Innovation and Skills has also been instrumental in supporting the development of Trading for Good.

In addition to the partnership with Santander, Trading for Good has also secured financial backing from the Innovation in Giving fund, run by Nesta and funded by the Cabinet Office. The Fund sets out to enable a step-change in the giving and exchanging of time, assets, skills, resources and money.

Geoff Mulgan, Chief Executive of Nesta said: “Platforms that better connect local skills, resources and time with local causes that people care about is a burgeoning field of innovation. The unique thing about Trading for Good is that it focuses on the UK’s biggest employer - the millions of small businesses whose collective efforts can play a huge part in strengthening the capabilities and capacity of their local communities.”

The Prime Minister said: "Trading for Good is an excellent way of showcasing the great things that small businesses are doing to support their local communities, helping to build a bigger, stronger society. I hope these new partnerships will ensure more people are aware of the good work being done by SMEs and help them to attract more customers and grow their business."

Kay Allen OBE, co-founder of Trading for Good, has been recognised today in Business in the Community’s Game Changer Awards for her work in corporate responsibility and in developing Trading for Good.

Darren Strowger, Chairman of Excell Group and co-founder and Chairman of Trading for Good said: “We are very excited that the Trading for Good concept that we helped to conceive and subsequently deliver has resulted in the delivery of such an important platform. In a few short months it is already proving a huge success, and signing a world-class partner in Santander will allow us to take this important project to the next level.”

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